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Online CPD Course

YouTube Marketing

Learn how to use YouTube effectively to publish video content, grow audiences and support long-term digital marketing objectives.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-013

YouTube Marketing

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to YouTube marketing. It covers channel setup, video planning, audience needs, titles, thumbnails, descriptions, search optimisation, calls to action, audience engagement, analytics and paid promotion. Learners will understand how consistent video marketing can improve brand visibility and customer engagement.
Learning Outcomes
  • Explain the principles of YouTube marketing.
  • Plan video content around clear audience and marketing objectives.
  • Optimise titles, descriptions and thumbnails for discoverability.
  • Apply basic YouTube SEO and audience-engagement techniques.
  • Understand the role of paid promotion within YouTube marketing.
  • Measure channel and video performance using YouTube analytics.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.