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Online CPD Course

Writing for the Web

Develop practical writing skills for creating clear, engaging and user-friendly content for websites and digital platforms.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-039

Writing for the Web

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course provides learners with practical guidance on writing for the web. It covers online reading behaviour, content structure, headlines, plain English, tone of voice, calls to action, accessibility, basic SEO, editing and maintaining consistent digital content. Learners will understand how effective web writing improves user experience and engagement.
Learning Outcomes
  • Explain the principles of effective web writing.
  • Structure online content for readability and scanning.
  • Write clear headlines, introductions and calls to action.
  • Use plain English and appropriate digital tone of voice.
  • Apply basic accessibility and SEO considerations to web content.
  • Edit and improve online content for clarity and consistency.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.