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Online CPD Course

Video Marketing

Develop practical skills for planning, producing and promoting video content that supports marketing objectives and audience engagement.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-016

Video Marketing

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to video marketing. It covers video strategy, audience targeting, content planning, scripting, production basics, platform selection, calls to action, distribution, promotion and performance measurement. Learners will understand how effective video content can strengthen brand visibility, customer engagement and campaign performance.
Learning Outcomes
  • Explain the principles of effective video marketing.
  • Plan video content around clear audience and campaign objectives.
  • Develop simple scripts, messages and calls to action.
  • Select appropriate platforms and formats for different types of video content.
  • Promote video content through suitable digital channels.
  • Measure performance using relevant video marketing metrics.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.