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Online CPD Course

Sales Psychology

Understand how customer behaviour and decision-making influence successful sales conversations and purchasing decisions.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-SAC-012

Sales Psychology

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course provides learners with an introduction to sales psychology. It covers customer behaviour, motivation, trust, perception, decision-making, emotional influences, communication techniques, persuasion, ethical selling and relationship building. Learners will understand how psychological principles can improve customer engagement while maintaining professional and ethical sales practices.
Learning Outcomes
  • Explain the key principles of sales psychology.
  • Recognise factors that influence customer buying behaviour.
  • Build trust and credibility throughout the sales process.
  • Apply ethical persuasion techniques during customer interactions.
  • Understand emotional and rational influences on purchasing decisions.
  • Improve customer relationships through effective communication.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.