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Online CPD Course

Sales Fundamentals

Develop a practical understanding of the sales process and the core skills required to identify customer needs and close sales professionally.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-SAC-001

Sales Fundamentals

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to sales fundamentals. It covers the sales cycle, customer needs, product knowledge, prospecting, questioning, presenting value, handling objections, closing techniques and maintaining ethical sales practices. Learners will understand how effective selling supports customer satisfaction, revenue growth and long-term business relationships.
Learning Outcomes
  • Explain the key stages of the sales process.
  • Identify customer needs using effective questioning and listening techniques.
  • Present products or services in terms of customer value and benefits.
  • Handle objections professionally and constructively.
  • Apply appropriate closing techniques without using undue pressure.
  • Maintain ethical and customer-focused sales practices.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.