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Online CPD Course

Professional Persuasion

Develop ethical persuasion skills to influence customer decisions through trust, value and effective communication.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-SAC-030

Professional Persuasion

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to professional persuasion. It covers influencing techniques, customer psychology, credibility, communication, presenting value, ethical persuasion, handling concerns and maintaining long-term customer relationships. Learners will understand how persuasive communication can support positive business outcomes without using pressure or manipulation.
Learning Outcomes
  • Explain the principles of professional and ethical persuasion.
  • Recognise factors that influence customer decision-making.
  • Communicate value clearly and confidently.
  • Build credibility and trust throughout customer interactions.
  • Use ethical influencing techniques to support informed decisions.
  • Maintain professionalism while achieving positive customer outcomes.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.