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Online CPD Course
Pricing Fundamentals
Gain an understanding of pricing methods and learn how pricing decisions affect profitability, competitiveness and customer value.
Course Price
£19.99
Curriculum
Course Details
CPD212-FAA-025
Pricing Fundamentals
Course Description
This professional online CPD course introduces learners to Pricing Fundamentals. It covers cost-based pricing, market pricing, value-based pricing, pricing strategies, margins, mark-up, discounts, profitability and competitive considerations. Learners will understand how effective pricing supports sustainable business performance.
Learning Outcomes
- Explain the principles of business pricing.
- Recognise common pricing methods and strategies.
- Understand the relationship between pricing, costs and profitability.
- Calculate basic mark-up and gross margin concepts.
- Evaluate pricing decisions against business objectives.
- Apply appropriate pricing principles to workplace scenarios.
- Successfully complete the end-of-course knowledge assessment.