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Online CPD Course

Marketing Strategy

Develop a practical understanding of marketing strategy and learn how strategic planning supports long-term business growth and competitive advantage.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-021

Marketing Strategy

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to marketing strategy. It covers marketing objectives, market analysis, target audiences, positioning, competitive advantage, marketing planning, resource allocation, implementation and performance measurement. Learners will understand how an effective marketing strategy aligns marketing activities with organisational goals.
Learning Outcomes
  • Explain the principles of marketing strategy.
  • Analyse markets, customers and competitors to support strategic decisions.
  • Identify target audiences and develop effective market positioning.
  • Create marketing objectives aligned with organisational goals.
  • Understand how marketing resources are planned and allocated.
  • Monitor and evaluate strategic marketing performance.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.