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Online CPD Course

Marketing Fundamentals

Develop a practical understanding of core marketing principles and learn how effective marketing supports organisational growth and customer engagement.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-001

Marketing Fundamentals

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to marketing fundamentals. It covers marketing principles, target audiences, customer needs, branding, the marketing mix, market research, campaign planning, communication channels and measuring marketing effectiveness. Learners will understand how marketing contributes to business success and customer value.
Learning Outcomes
  • Explain the principles of marketing and its role within organisations.
  • Identify target audiences and customer needs.
  • Understand the components of the marketing mix.
  • Recognise the importance of branding and market positioning.
  • Support marketing activities using appropriate communication channels.
  • Measure basic marketing performance and identify opportunities for improvement.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.