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Online CPD Course

Marketing Analytics

Develop the knowledge and skills required to interpret marketing data and use analytics to improve campaign performance and business decision-making.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-025

Marketing Analytics

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to marketing analytics. It covers key performance indicators (KPIs), website analytics, campaign metrics, customer behaviour, conversion rates, dashboards, reporting, data interpretation and continuous optimisation. Learners will understand how marketing analytics supports evidence-based marketing decisions and improved commercial outcomes.
Learning Outcomes
  • Explain the purpose and importance of marketing analytics.
  • Identify key marketing performance indicators and metrics.
  • Interpret website, campaign and customer performance data.
  • Use analytics to evaluate marketing effectiveness.
  • Identify opportunities to improve marketing campaigns using data insights.
  • Present marketing performance information clearly to stakeholders.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.