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Online CPD Course

Lead Generation

Learn how to identify, attract and qualify potential customers to build a consistent and effective sales pipeline.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-SAC-007

Lead Generation

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course provides learners with practical guidance on lead generation. It covers identifying target markets, prospect research, lead sources, digital and traditional lead-generation methods, qualification techniques, CRM systems, follow-up and pipeline management. Learners will understand how effective lead generation supports sustainable business growth.
Learning Outcomes
  • Explain the purpose and importance of lead generation.
  • Identify target customers and appropriate lead sources.
  • Apply effective prospecting and lead qualification techniques.
  • Record and manage leads using appropriate systems.
  • Prioritise opportunities based on customer potential.
  • Develop consistent follow-up strategies to maximise conversions.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.