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Online CPD Course

Key Account Management

Develop the knowledge and practical skills required to build, manage and grow long-term relationships with key business customers.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-SAC-016

Key Account Management

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to key account management. It covers account planning, relationship management, stakeholder engagement, customer retention, strategic communication, value creation, performance reviews and identifying growth opportunities. Learners will understand how effective key account management strengthens customer loyalty and supports sustainable business growth.
Learning Outcomes
  • Explain the principles of key account management.
  • Identify strategic customers and understand their business needs.
  • Develop long-term account plans that support customer success.
  • Build strong relationships with key stakeholders and decision-makers.
  • Monitor account performance and identify growth opportunities.
  • Maintain customer satisfaction through proactive communication and service.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.