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Online CPD Course

Google Analytics Awareness

Gain a practical understanding of Google Analytics and learn how website data supports informed marketing decisions and business growth.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-026

Google Analytics Awareness

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to Google Analytics awareness. It covers website traffic, users, sessions, acquisition channels, audience insights, engagement metrics, conversions, reports, dashboards and using analytics to improve marketing performance. Learners will understand how Google Analytics supports evidence-based digital marketing and continuous improvement.
Learning Outcomes
  • Explain the purpose and benefits of Google Analytics.
  • Understand key website traffic and engagement metrics.
  • Identify how visitors find and interact with websites.
  • Interpret basic reports to support marketing decisions.
  • Recognise conversion tracking and performance measurement principles.
  • Use analytics insights to improve digital marketing activities.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.