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Online CPD Course

Facebook Marketing

Learn how to use Facebook effectively as a marketing platform to engage audiences, build brand awareness and support business growth.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-009

Facebook Marketing

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course provides learners with practical guidance on Facebook marketing. It covers business pages, audience targeting, content planning, paid advertising, engagement, community management, analytics, campaign optimisation and Facebook marketing best practice. Learners will understand how Facebook supports customer engagement and digital marketing objectives.
Learning Outcomes
  • Explain the principles of Facebook marketing.
  • Create and manage professional Facebook business content.
  • Identify suitable audiences using targeting features.
  • Understand the basics of Facebook advertising campaigns.
  • Measure campaign performance using Facebook analytics.
  • Apply ethical and professional standards when marketing through Facebook.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.