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Online CPD Course

Digital Marketing Essentials

Learn the essential principles of digital marketing and how online channels support customer engagement and business growth.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-002

Digital Marketing Essentials

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course provides learners with an introduction to digital marketing essentials. It covers websites, search engines, social media, email marketing, online advertising, content marketing, analytics, customer engagement and digital marketing planning. Learners will understand how digital marketing supports brand awareness and commercial success.
Learning Outcomes
  • Explain the principles of digital marketing.
  • Recognise the main digital marketing channels and their purposes.
  • Understand how digital campaigns support customer engagement.
  • Identify basic digital marketing performance measures.
  • Apply good practice when planning digital marketing activities.
  • Recognise legal and ethical responsibilities in digital marketing.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.