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Online CPD Course

Digital Advertising Basics

Gain a practical understanding of digital advertising and learn how online advertising campaigns support customer acquisition and business growth.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-035

Digital Advertising Basics

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to digital advertising basics. It covers display advertising, search advertising, social media advertising, audience targeting, campaign objectives, budgeting, creative development, performance metrics, compliance and optimisation. Learners will understand how digital advertising contributes to effective marketing strategies and measurable business results.
Learning Outcomes
  • Explain the principles of digital advertising.
  • Recognise the main types of online advertising channels.
  • Identify target audiences and campaign objectives.
  • Understand the basics of budgeting and campaign planning.
  • Measure advertising performance using key marketing metrics.
  • Apply legal and ethical principles to digital advertising activities.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.