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Online CPD Course

Customer Segmentation

Develop practical knowledge of customer segmentation and learn how targeted marketing improves customer engagement and campaign effectiveness.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-023

Customer Segmentation

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to customer segmentation. It covers demographic, geographic, behavioural and psychographic segmentation, customer profiling, targeting, personalisation, market analysis and campaign optimisation. Learners will understand how segmentation enables organisations to deliver more relevant products, services and communications.
Learning Outcomes
  • Explain the principles of customer segmentation.
  • Identify different methods of segmenting customer groups.
  • Develop customer profiles based on relevant characteristics.
  • Select appropriate target audiences for marketing campaigns.
  • Understand how segmentation improves customer engagement and business performance.
  • Apply customer segmentation ethically and responsibly.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.