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Online CPD Course

Customer Retention

Learn how to build long-term customer loyalty by delivering value, strengthening relationships and reducing customer turnover.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-SAC-021

Customer Retention

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to customer retention. It covers customer loyalty, relationship management, service quality, communication, customer feedback, retention strategies, customer lifetime value, satisfaction measurement and continuous improvement. Learners will understand how retaining existing customers contributes to sustainable business growth and long-term success.
Learning Outcomes
  • Explain the principles of customer retention.
  • Recognise the factors that influence customer loyalty and satisfaction.
  • Develop strategies to strengthen long-term customer relationships.
  • Use customer feedback to improve products and services.
  • Identify warning signs that customers may leave.
  • Apply retention techniques ethically and professionally.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.