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Online CPD Course

Copywriting

Develop persuasive writing skills for creating clear, engaging and action-focused marketing content across different channels.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-014

Copywriting

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course provides learners with practical guidance on copywriting. It covers audience awareness, headlines, benefits, tone of voice, calls to action, clarity, persuasion, editing, digital copy and ethical marketing communication. Learners will understand how effective copy supports customer engagement, conversions and brand consistency.
Learning Outcomes
  • Explain the principles of effective marketing copywriting.
  • Write clear and engaging headlines and promotional messages.
  • Adapt tone and language to different audiences and communication channels.
  • Communicate customer benefits clearly and persuasively.
  • Create effective calls to action without using misleading claims.
  • Edit and improve copy for clarity, accuracy and brand consistency.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.