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Online CPD Course

Conversion Rate Optimisation

Develop practical knowledge of conversion rate optimisation techniques to improve website performance and customer engagement.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-MAD-028

Conversion Rate Optimisation

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to conversion rate optimisation (CRO). It covers customer behaviour, user journeys, A/B testing, landing page improvements, calls to action, website usability, analytics, conversion funnels and continuous optimisation. Learners will understand how small improvements can increase conversions without increasing marketing spend.
Learning Outcomes
  • Explain the principles of conversion rate optimisation.
  • Identify factors that influence website conversions.
  • Understand customer journeys and conversion funnels.
  • Recognise the value of A/B testing and continuous improvement.
  • Use analytics to identify optimisation opportunities.
  • Support higher conversion rates through user-focused website improvements.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.