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Online CPD Course

B2B Sales

Understand the B2B sales process and learn how to manage longer sales cycles, multiple stakeholders and commercial relationships.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-SAC-004

B2B Sales

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course provides learners with a practical introduction to business-to-business sales. It covers prospecting, account research, stakeholder mapping, business needs, value propositions, meetings, proposals, negotiation, pipeline management and relationship development. Learners will understand how effective B2B selling supports sustainable commercial growth.
Learning Outcomes
  • Explain the characteristics of business-to-business sales.
  • Research prospective organisations and identify relevant stakeholders.
  • Understand business needs, priorities and commercial challenges.
  • Develop clear and relevant B2B value propositions.
  • Manage longer sales cycles, proposals and follow-up activity.
  • Build professional relationships with business customers and decision-makers.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.