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Online CPD Course

Account Development

Learn how to grow existing customer accounts through strategic planning, relationship management and identifying new business opportunities.

1 course 4 CPD hours 365 days access Verifiable certificate
Course Price
£19.99
Curriculum

Course Details

CPD212-SAC-033

Account Development

240 minutes 4 CPD hours Introductory English 80% pass mark
Course Description
This professional online CPD course introduces learners to account development. It covers customer relationship management, account planning, identifying growth opportunities, stakeholder engagement, cross-selling, customer retention, performance reviews and long-term business partnerships. Learners will understand how account development supports sustainable revenue growth and customer loyalty.
Learning Outcomes
  • Explain the principles of account development.
  • Develop strategic plans for existing customer accounts.
  • Identify opportunities to expand products and services within customer accounts.
  • Strengthen relationships with key customer stakeholders.
  • Monitor account performance and customer satisfaction.
  • Support long-term business growth through proactive account management.
  • Successfully complete the end-of-course knowledge assessment.
Study online Access course materials through your secure learner account and continue from your recorded progress.
Complete the assessment Your final score and completion result are retained within your learning record.
Record your achievement Successful completion is added to your CPD transcript with access to a verifiable certificate.